Creating meaningful
Project:
UScellular and Screen Sanity
The program I developed in collaboration with Screen Sanity was designed to empower parents and caregivers as they prepare their children for their first smartphone. This initiative, called Smarter Start, was focused on promoting healthy digital habits through accessible, practical resources.
I contributed to the development of the Smarter Start Toolkit, a research-based guide that includes conversation prompts, planning tools, and customizable agreements to help families approach phone use with intention. I also created the companion webpage, ensuring the toolkit and related resources were easily accessible in both English and Spanish through a clean, mobile-friendly design.
In addition to the digital work, I helped coordinate and promote community events that introduced families to the program, including live and virtual sessions with expert guidance and parent discussions. This project highlights my ability to develop thoughtful digital tools, collaborate with mission-driven teams, and support real-world impact through accessible technology and community engagement.
Webpage - VIEW
Toolkit - VIEW
Project:
Battle of the Stands
In 2015, I partnered with a national wireless company to develop and launch Battle of the Stands, a multimedia campaign celebrating the role of high school football as a powerful connector in small towns across the country. The project highlighted how local traditions and team spirit build community pride, with a focus on authentic, place-based storytelling.
Our team traveled to selected towns nationwide, capturing video interviews and digital content that showcased the energy of Friday night lights and the voices of dedicated fans. I supported field production, helped shape the narrative direction, and ensured that each story reflected the unique character of the community.
The campaign culminated in a national contest to find the most spirited fanbase, using crowd volume as the deciding factor. Medford, Oregon, earned the title, demonstrating exceptional unity and enthusiasm.
This project reflects my ability to lead creative storytelling, manage on-the-ground logistics, and engage communities in ways that align brand values with real-world connection.
Project:
The Future of Good
The future of Good was a national campaign that celebrates young people ages 6 to 17 who are creating meaningful change in their communities. Now in its fifth year, the program raises awareness for youth-led causes and amplifies their efforts by sharing their stories and connecting them with broader support.
I helped shape the storytelling and content strategy for the campaign, which included collecting nominations from across the country, selecting standout youth changemakers, and producing multimedia content that highlighted their work. The initiative encouraged adults to nominate youth who were making a difference, from addressing local needs to launching creative solutions around education, health, and civic engagement.
Winners were featured online and became part of a growing community of over 40 young changemakers recognized by the program. The campaign reached audiences through digital storytelling, social media, press outreach, and a dedicated website, offering an inspiring counterpoint to traditional advertising during the holiday season.
This project reflects my ability to blend content creation, mission-driven messaging, and nationwide outreach to elevate youth voices and drive community engagement.
